Digital Marketing Specialist (Email Marketing & Canva)

A community-focused pet care business operating dog boarding, grooming, daycare, and retail locations is seeking a Digital Marketing Specialist to manage day-to-day marketing execution. This role focuses on email campaigns, Canva-based creative production, social media posting, and simple funnel development. The position requires strong ownership, attention to detail, and the ability to work independently during US CST business hours.

A community-focused pet care business is hiring a Digital Marketing Specialist to manage daily digital marketing execution across email, social media, and funnel campaigns. This fully remote role supports brand consistency, customer engagement, and booking growth through structured marketing initiatives. The specialist will work independently with minimal supervision following onboarding.

Responsibilities:
- Build, QA, and send email campaigns and automations using Mailchimp or similar platforms
- Maintain subscriber lists, segmentation, and audience hygiene
- Create on-brand marketing assets using Canva, including ads, social graphics, and email headers
- Schedule and publish posts to Facebook and Instagram based on a content calendar
- Assist in developing simple lead capture and booking funnels with follow-up sequences
- Track campaign performance and provide weekly performance reports

Requirements:
- Intermediate Canva design experience producing marketing assets
- Practical email marketing experience including segmentation and QA processes
- Experience supporting funnel marketing or conversion-driven campaigns
- Ability to work US CST hours (Monday–Friday, 9:00 AM–5:00 PM)
- Strong attention to detail and ability to work independently
- Reliable home office setup including required hardware and internet speed

Benefits:
- Fully remote work setup
- Consistent 40-hour workweek
- Opportunity to manage end-to-end marketing execution
- Direct collaboration with a small business team

This role is suited for experienced digital marketing professionals focused on execution, accuracy, and conversion-driven campaigns.