Channel Director – Search

Goodway Group is an independent, remote-first media and marketing services firm with over 90 years of history, recognized as one of AdAge’s Best Places to Work. The Channel Director – Search leads paid search strategy and execution across the Brand & Commerce line of business, driving SEM excellence, AI innovation, and team leadership while serving as a senior client-facing authority for high-value engagements.

Goodway Group is seeking a Channel Director – Search to lead paid search excellence across its Brand & Commerce line of business. This senior, player–coach leadership role combines hands-on SEM expertise with strategic oversight, team development, and innovation in AI-driven search practices.

Responsibilities:
- Own paid search activation across Google Ads and Microsoft/Bing Ads, ensuring performance, compliance, and enterprise standards.
- Lead execution for select high-profile clients, providing strategic oversight and hands-on platform expertise.
- Ensure quality and consistency of paid search plans, strategies, and deliverables.
- Mentor and develop Search Managers and Coordinators, fostering accountability and performance excellence.
- Drive experimentation with agentic AI tools and develop scalable Generative Engine Optimization (GEO) strategies.
- Partner with client strategy, analytics, and enterprise search leadership to align activation, governance, and innovation.

Requirements:
- Bachelor’s degree in marketing, advertising, business, or related field preferred.
- 10+ years of experience in paid search or performance media with leadership responsibility.
- Deep expertise in Google Ads and Microsoft/Bing Ads, including bidding, automation, and measurement.
- Proven success leading and developing high-performing search teams.
- Strong strategic, analytical, and client-facing communication skills.
- In-depth understanding of evolving search ecosystems, AI-driven discovery, and GEO practices.

Benefits:
- Remote-first work environment with strong organizational stability.
- Award-winning, inclusive workplace culture.
- Opportunity to lead innovation in AI-powered search activation.
- Professional growth within a collaborative, high-performing team.

This role offers the opportunity to shape search strategy at scale while driving innovation and measurable impact across complex client portfolios.