DACH Marketing Manager

Ahrefs is a leading SaaS company specializing in SEO and digital marketing tools. We are seeking a DACH Marketing Manager to lead and execute marketing strategies in the German-speaking market. This hands-on role includes content localization, digital campaigns, events, partnerships, and customer education. The ideal candidate is fluent in German and English, experienced in marketing leadership within SaaS, and capable of driving brand awareness and customer acquisition in DACH regions.

Ahrefs is seeking a proactive and experienced DACH Marketing Manager to spearhead our marketing initiatives in the German-speaking market. This role is pivotal in establishing Ahrefs’ presence, driving lead generation, and educating the local audience on SEO and AI-driven marketing strategies.

Responsibilities:
- Lead Ahrefs’ marketing efforts in the DACH region, taking ownership of the full marketing mix.
- Develop and execute effective marketing strategies to increase brand awareness, customer acquisition, and lead generation.
- Create and localize content, including blog posts, social media updates, email campaigns, and other digital assets.
- Manage German-related marketing activities including content creation, events, partnerships, and public relations.
- Educate the German market on SEO/AI Search/AI Marketing best practices to position Ahrefs as a thought leader.
- Organize and participate in key marketing events, conferences, and meetups to build relationships and generate leads.
- Analyze market trends, competitor activity, and customer insights to optimize marketing initiatives.
- Report marketing performance to senior leadership.

Requirements:
- 5+ years of marketing leadership experience, preferably in technology or SaaS, with a focus on localization for German-speaking audiences.
- Experience creating promotional materials and organizing local events or meetups.
- Strong knowledge of Ahrefs products and their application in the German market.
- SEO experience is a significant plus.
- Proven track record of executing successful marketing strategies in the DACH market.
- Ability to deliver quick wins, optimize strategies, and manage long-term plans independently.
- Excellent content creation and digital marketing skills.
- Native German speaker with fluent English, strong verbal and written communication.
- Ability to collaborate effectively with cross-functional teams.

This role offers the opportunity to shape Ahrefs’ growth in the DACH region, providing ownership over campaigns and initiatives that directly impact brand visibility and user engagement in a key international market.