Knowledge Management / Taxonomy Expert (CRM Content)

Medier is a full-service marketing agency specializing in digital, social, and CRM campaigns with a data-driven approach. This role focuses on designing and maintaining knowledge management frameworks and content taxonomies that enable personalized, localized, and automated CRM campaigns. The position empowers global CRM teams to deliver consistent, high-performing, and compliant content at scale.

Medier is seeking a Knowledge Management / Taxonomy Expert to optimize CRM content organization, accessibility, and performance. This role ensures that content is structured, tagged, and maintained for effective personalization, localization, and compliance across campaigns. You will work closely with marketing, data, and technical teams to create scalable systems that empower CRM teams globally.

Responsibilities:
- Build and maintain a comprehensive taxonomy of tags, categories, and metadata for CRM content.
- Ensure content organization supports personalization, localization, compliance, and efficient retrieval.
- Develop and manage a global knowledge base including campaign templates, localization guidelines, and best practices.
- Standardize content workflows to maximize efficiency and scalability across regions.
- Collaborate with BI and analytics teams to ensure content tagging aligns with performance tracking and reporting.
- Support personalization initiatives by mapping content to user journeys, audience segments, and campaign triggers.
- Ensure global and local CRM teams can easily find, reuse, and adapt content assets.
- Partner with automation and tech teams to integrate taxonomy into CRM platforms and tools.

Requirements:
- Experience in knowledge management, taxonomy design, or content operations, preferably in CRM or marketing.
- Strong understanding of metadata, tagging systems, and content governance.
- Familiarity with CRM tools, campaign automation platforms, and data-driven marketing.
- Excellent organizational skills and ability to balance detail with scalability.
- Collaborative mindset with experience working across marketing, data, and technical teams.

Benefits:
- Fully remote work environment.
- Opportunity to define and implement frameworks for CRM content at scale.
- High-impact role supporting global marketing campaigns and personalization strategies.
- Collaboration with diverse, cross-functional teams across regions.

This role enables scalable, measurable, and personalized CRM campaigns by building the systems and processes behind global content operations.