Senior Product Marketing Manager, AI

Circle is a fully remote community platform empowering creators, educators, and businesses. As Senior Product Marketing Manager, AI, you will lead messaging, positioning, and go-to-market strategies for Circle’s AI Agents, Workflows, and Copilot. You will drive adoption, customer education, and internal enablement, shaping how AI is communicated, understood, and used to deliver real outcomes for communities.

Circle is a global platform enabling creators, coaches, and businesses to engage and grow communities. The Senior Product Marketing Manager, AI will lead product marketing for AI-powered capabilities, including AI Agents, AI Workflows, and AI Copilot, ensuring customers understand and use these tools effectively while maximizing adoption and real-world impact.

Responsibilities:
- Own messaging and positioning for Circle’s AI features, translating technical capabilities into clear customer value.
- Drive adoption-focused go-to-market strategies for AI launches, emphasizing activation, education, and usage outcomes.
- Craft high-impact copy and narratives across website, product surfaces, lifecycle campaigns, sales decks, and launch assets.
- Develop scalable customer education and enablement, including guides, templates, workflows, and best practices.
- Enable internal teams on AI positioning, creating FAQs, demos, and training materials for Sales and Customer Success.
- Collaborate with Product and Engineering to influence roadmap and product decisions through insights and adoption data.
- Champion responsible and trustworthy AI, ensuring messaging is accurate, clear, and aligned with customer trust.
- Contribute to broader product narrative to ensure AI fits cohesively within Circle’s community-driven growth platform.

Requirements:
- 5+ years of product marketing experience in high-growth software environments, with strong emphasis on messaging, positioning, and copywriting.
- Proven ability to create impactful messaging that drives adoption, engagement, and revenue.
- Strong storytelling and simplification skills, able to communicate complex AI concepts clearly.
- Experience leading go-to-market strategies from strategy to execution, collaborating cross-functionally with Product, Growth, Sales, and Customer Success.
- Strong sense of ownership, end-to-end accountability, and comfort in high-impact, high-accountability roles.
- Familiarity with AI products or surface areas and understanding of how to bring them to market with clarity and trust.

- Growth marketing experience, understanding funnels, experimentation, and adoption strategies.
- Experience marketing AI-powered products, agents, or workflow automations with a focus on customer value and adoption.

Benefits:
- Fully remote work from anywhere in the world.
- 35 days PTO annually and paid sabbatical after 5 years.
- U.S. benchmarked compensation and equity.
- Medical coverage, parental leave, home office stipend, learning & development stipend, and company retreats.