Circle builds the leading all-in-one platform for online communities, combining discussions, live streams, events, chat, courses, and payments. As Senior Product Marketing Manager, Email Hub, you will own the messaging, positioning, and go-to-market for Email Hub, one of Circle’s fastest-growing product surfaces. Your work ensures creators understand the value of email in building engagement and monetization opportunities within their communities.
Responsibilities:
- Own messaging and positioning for Email Hub, translating complex features into clear value propositions.
- Develop high-impact product content, including website copy, lifecycle emails, launch assets, sales decks, and collateral.
- Guide go-to-market strategies for Email Hub feature launches, improvements, and experiments, ensuring adoption-focused outcomes.
- Partner with Sales and Customer Success to develop enablement materials such as pitch decks, FAQs, demos, and internal training.
- Create customer-facing resources, including product guides, onboarding flows, and best-practice examples.
- Collaborate cross-functionally with Product, Growth, Customer Success, and Data teams to refine messaging and launch strategies.
- Contribute to Circle’s overall product marketing framework to ensure consistency and differentiation across all messaging.
Requirements:
- 5+ years of product marketing experience in high-growth software environments.
- Expertise in messaging, positioning, copywriting, and storytelling for complex product surfaces.
- Strong written communication skills in English (CEFR C1 / ILR 5).
- Proven ability to lead cross-functional go-to-market launches and campaigns.
- Experience with email or lifecycle products is a strong plus.
- Deep understanding of customer personas and ability to address their needs with compelling messaging.
- Strong ownership, work ethic, and comfort with high-accountability, fast-paced environments.
Benefits:
- Fully remote work with autonomy and trust.
- 35 days PTO plus paid sabbatical after 5 years.
- Generous U.S.-benchmarked compensation and startup equity.
- Comprehensive medical coverage, parental leave, home office stipend, and learning & development budget.
- Biannual company retreats to international destinations.
- Inclusive, diverse, and community-driven company culture.
This role is ideal for an experienced product marketer passionate about email products, community platforms, and delivering measurable business impact in a fast-growing SaaS company.