Email Marketing Specialist

Pavago is a global recruitment partner connecting marketing professionals with international clients. This role places an Email Marketing Specialist with a U.S.-based client to own end-to-end email campaign execution. The position combines copywriting, technical ESP expertise, and performance analytics to drive engagement, nurture leads, and generate measurable revenue through compliant, data-driven email marketing programs.

The Email Marketing Specialist is responsible for planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and increase conversions. This role owns the full email lifecycle, from segmentation and automation through deliverability, testing, and reporting. Working remotely with U.S.-based stakeholders, the specialist ensures email remains a reliable, high-performing marketing channel.

Responsibilities:
- Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, or Mailchimp.
- Write engaging subject lines, body copy, and calls-to-action tailored to audience segments.
- Design and edit responsive email templates using HTML and CSS as needed.
- Segment and manage large contact databases to improve targeting and relevance.
- Build automated workflows including drip campaigns and behavioral triggers.
- Monitor deliverability, compliance, and sender reputation while optimizing performance.

Requirements:
- 2+ years of professional email marketing experience.
- Proficiency with at least one major email service provider.
- Strong copywriting skills with attention to detail.
- Knowledge of audience segmentation, automation, and list hygiene.
- Working knowledge of HTML and CSS for email templates.
- Strong analytical skills with experience interpreting performance metrics.

Benefits:
- Full-time, fully remote role.
- Opportunity to support international clients and diverse campaigns.
- Hands-on ownership of email marketing programs.
- Collaborative environment with marketing and sales stakeholders.

This role offers the opportunity to drive measurable impact through strategic, well-executed email marketing initiatives.