Social Media Analyst (Earned)

OLIVER is a global marketing services company and part of The Brandtech Group, specializing in building and operating bespoke in-house agencies for leading brands worldwide. The Social Media Analyst (Earned) role focuses on delivering data-driven insights from social media to support Google consumer marketing campaigns across APAC. This position emphasizes social listening, campaign measurement, and translating complex data into actionable marketing strategies.

The Social Media Analyst (Earned) is responsible for delivering intelligent, data-driven insights from social media to support consumer marketing campaigns across APAC. This role works closely with marketing teams and agencies to measure performance, uncover insights, and optimize social strategies through structured analysis and experimentation.

Responsibilities:
- Lead campaign measurement and reporting across Earned, Owned, and Paid social channels
- Set up, maintain, and evolve social listening databases to establish performance baselines
- Implement scalable social campaign measurement frameworks aligned with global best practices
- Analyse social data to uncover insights, support experimentation, and optimize marketing strategies
- Translate complex analytical findings into clear, engaging recommendations for stakeholders
- Lead discussions on social measurement with internal teams and external research agencies

Requirements:
- 6 to 7 years of agency or in-house experience in social media analytics or marketing analytics
- Strong experience with social listening tools such as Brandwatch and boolean query development
- Solid understanding of social platforms, campaign KPIs, and performance measurement
- Strong data visualization and storytelling skills using tools like Sheets, Slides, or Data Studio
- Ability to manage messy datasets and extract meaningful insights
- Strong communication skills, proactive mindset, and ability to work independently

Benefits:
- Opportunity to work on global consumer marketing campaigns
- Exposure to AI-enabled marketing ecosystems
- Inclusive and pro-diversity work culture
- Emphasis on learning, experimentation, and innovation

This role offers the opportunity to shape social media strategies through advanced analytics in a fast-paced, global marketing environment.