Staff - Principal Product Designer, Consumer

Ethos is a technology-driven insurtech company focused on making life insurance faster, simpler, and more accessible for families through data science and modern digital experiences. The Staff or Principal Product Designer role leads design strategy across consumer products, shaping user experience and product vision. This position focuses on building and evolving high-impact, customer-centered products while partnering closely with engineering, product, and executive stakeholders.

Ethos is seeking an experienced Staff or Principal Product Designer to help shape the next generation of consumer-facing products within its life insurance and financial wellness platform. This role plays a critical part in defining product vision, elevating design quality, and ensuring customer needs are central to every experience. You will work within a small, high-impact design team and collaborate cross-functionally to solve complex problems with thoughtful, scalable design solutions.

Responsibilities:
- Lead design strategy across multiple consumer-facing product areas
- Define and evolve the overall user experience vision for Ethos products
- Design and iterate on new and existing products from concept through launch
- Balance incremental improvements with larger, high-impact design initiatives
- Partner with executive stakeholders across product, engineering, and marketing
- Improve product development processes through strong cross-functional collaboration

Requirements:
- 5+ years of product design experience for Senior level or 7+ years for Principal level
- At least 2 years of recent experience at a venture-backed startup
- Strong background designing in-house, direct-to-consumer digital products
- Experience working in fast-paced, experiment-driven environments
- Proven ability to articulate design decisions with clear rationale and intent
- Demonstrated experience measuring design impact on user and business outcomes

Benefits:
- Opportunity to work on mission-driven products impacting millions of families
- Collaborative and inclusive product and design culture
- Exposure to cutting-edge technology and data-driven product development
- Professional growth within a rapidly scaling insurtech company

This role offers the opportunity to lead meaningful design work while shaping the future of modern life insurance experiences.