Content Marketing Manager

Bitfinex is a leading cryptocurrency exchange focused on financial freedom and innovation. This role leads content marketing strategy, producing high-quality editorial content, managing content distribution, and driving engagement across digital channels. The position plays a key role in educating users and strengthening Bitfinex’s thought leadership in the crypto space.

Bitfinex is seeking a Content Marketing Manager to lead content strategy and execution in the fast-paced cryptocurrency industry. This role focuses on creating high-quality, educational, and engaging content that drives user acquisition, engagement, and retention while reinforcing Bitfinex’s position as a thought leader in digital assets.

Responsibilities:
- Develop and execute a comprehensive content marketing strategy aligned with business goals.
- Create, edit, and publish high-quality editorial content for blogs, research publications, and digital channels.
- Manage the editorial calendar and ensure consistent content delivery across platforms.
- Collaborate with cross-functional teams to align content with product and marketing initiatives.
- Oversee content distribution across social media, email newsletters, and digital platforms.
- Optimize content for SEO, engagement, and conversion performance.
- Analyze content performance metrics and continuously refine strategies.
- Manage external contributors, designers, and agencies as needed.

Requirements:
- Bachelor’s degree or equivalent experience.
- Proven experience in content marketing and digital content creation.
- Strong writing, editing, and storytelling skills.
- Understanding of SEO, analytics tools (e.g., Google Analytics), and content performance tracking.
- Experience managing multiple stakeholders and content workflows.
- Familiarity with WordPress and major social media platforms.
- Strong interest in cryptocurrency, financial markets, or fintech.

Benefits:
- Fully remote and flexible work environment.
- Opportunities for growth and continuous learning.
- Collaborative and innovative team culture.

This role offers the opportunity to shape content strategy and influence global audiences in the rapidly evolving crypto industry.