Senior Marketing Automation Specialist

ALX Africa is a non-profit organization focused on building Africa’s digital workforce through world-class training and career programs. The organization is seeking a Senior Marketing Automation Specialist to lead the design, optimization, and scaling of CRM and automation systems, driving data-driven engagement and operational efficiency across marketing and stakeholder journeys.

ALX Africa is a mission-driven organization committed to empowering Africa’s digital future by providing access to high-demand technology skills and career pathways. Through innovative programs and partnerships, ALX equips learners with the tools needed to succeed in a rapidly evolving digital economy. As a Senior Marketing Automation Specialist, you will play a key role in designing and optimizing automation systems that support engagement, growth, and operational excellence.

Responsibilities:
- Manage and optimize HubSpot CRM for lead management and lifecycle journeys
- Design multi-channel automation strategies including email, SMS, and messaging platforms
- Build and maintain integrations between HubSpot and other systems
- Establish data governance, segmentation, and compliance standards
- Develop dashboards and reporting frameworks for performance tracking
- Collaborate with cross-functional teams to implement scalable automation solutions

Requirements:
- Minimum of 6 years experience in marketing automation, CRM, or RevOps roles
- Expert-level experience with HubSpot or similar CRM platforms
- Strong understanding of data governance and compliance frameworks
- Experience designing complex automation workflows across multiple channels
- Strong analytical skills for reporting and performance optimization
- Ability to manage stakeholders and translate business needs into technical solutions

Benefits:
- Fully remote work with flexible collaboration across global teams
- Opportunity to contribute to a mission-driven organization impacting Africa
- Continuous learning and development opportunities
- Exposure to advanced automation and AI-driven marketing technologies

Join ALX Africa to drive impactful automation strategies that support digital transformation and talent development across the continent.