Demand Generation Manager, Consultants & Employers

Carrot is a global fertility and family care platform that supports individuals and families through services including fertility treatment, pregnancy care, adoption, and menopause support. Trusted by multinational employers and health systems across more than 170 countries, Carrot provides clinically proven programs and cost-effective care solutions. The Demand Generation Manager will drive pipeline growth through consultant and employer audiences by executing multi-channel marketing campaigns that generate qualified opportunities and support global demand creation initiatives.

Carrot is a global fertility and family care platform dedicated to supporting individuals and families through life’s most meaningful milestones, including fertility care, pregnancy, adoption, and menopause. Trusted by multinational employers, health plans, and health systems across more than 170 countries, Carrot delivers clinically proven programs and innovative healthcare solutions. The Demand Generation Manager will lead initiatives that drive pipeline growth through consultants, consulting firms, and employer audiences.

Responsibilities:
- Develop and execute a consultant-focused demand generation strategy aligned with consultant relations and sales leadership.
- Design and run campaigns such as webinars, briefings, events, newsletters, and marketing toolkits that enable consultants to recommend Carrot to clients.
- Build integrated marketing campaigns targeting employer prospects including enterprise, global, and union organizations.
- Collaborate with product marketing to tailor messaging for specific buyer personas and market segments.
- Partner with marketing operations and digital teams to launch campaigns across email, web, and event channels with proper targeting and tracking.
- Measure campaign performance and optimize programs to improve funnel conversion and pipeline generation.

Requirements:
- Bachelor’s degree required.
- 4–6+ years of experience in B2B demand generation, field marketing, or account-based marketing.
- Experience targeting large employers, consultants, brokers, or advisory firms.
- Background in healthcare, employee benefits, or HR technology marketing.
- Proven ability to design multi-touch marketing campaigns that generate pipeline opportunities.
- Strong collaboration skills with sales teams and cross-functional partners.

Benefits:
- Comprehensive health and wellness benefits.
- Retirement savings plans and financial incentives.
- Paid parental leave and family support programs.
- Competitive compensation and flexible remote work environment.

Join Carrot to help expand access to fertility and family care while driving impactful marketing programs that support global employers and their workforces.