Marketing Director - Video Games

Mob Entertainment is a multimedia studio known for creating the hit indie horror franchise Poppy Playtime, which has generated over 100 billion YouTube views since its launch. The company is expanding its global marketing operations and seeking a Marketing Director to lead consumer marketing, product launches, and global campaigns. The role focuses on driving player acquisition, brand growth, and engagement while leading cross-functional teams and developing marketing strategies for video game products.

Mob Entertainment is a rapidly growing multimedia studio best known for the globally popular indie horror game franchise Poppy Playtime. With billions of views across gaming platforms and online communities, the company continues to expand its portfolio of games and entertainment experiences. The Marketing Director will play a critical leadership role in shaping global marketing strategy, driving player acquisition, and supporting the successful launch and growth of video game brands and products.

Responsibilities:
- Develop and execute publishing strategies including branding, pricing, distribution, and release timelines.
- Design and lead go-to-market strategies for new and existing video game products.
- Build and manage a global consumer marketing team focused on growth and engagement.
- Lead marketing initiatives across product marketing, integrated marketing, and growth marketing.
- Oversee marketing campaigns, analyze performance metrics, and optimize strategies for user acquisition and retention.
- Manage advertising budgets and campaigns across channels including social media, search, display, and influencer marketing.

Requirements:
- At least 10 years of consumer marketing experience, preferably within the gaming industry.
- Proven leadership experience in AAA game marketing or publishing.
- Bachelor’s degree required; MBA preferred.
- Experience working with global consumer brands or marketing and advertising agencies.
- Advanced knowledge of Google Analytics and marketing dashboards for campaign measurement.
- Strong leadership, analytical, and communication skills with experience managing global teams.

Benefits:
- Fully remote work environment with a global team.
- Opportunity to shape marketing strategies for a globally recognized gaming franchise.
- Collaborative environment working with creative, analytics, and production teams.
- Career growth opportunities within an expanding entertainment studio.

Join Mob Entertainment to help expand innovative gaming brands and deliver impactful marketing campaigns to players around the world.