Creative Director

Penn Foster Group is an online education platform uniting brands such as Penn Foster, Ashworth College, and James Madison High School to deliver accessible, career-focused learning solutions. The Creative Director defines and scales the organization’s creative vision across brands and channels. This leadership role connects brand storytelling with measurable growth, overseeing creative teams and ensuring high-performing, AI-ready marketing execution.

Penn Foster Group is seeking a Creative Director to define and scale the organization’s creative vision across multiple education brands and channels. This strategic leadership role blends brand stewardship with performance-driven execution, ensuring creative work builds emotional connection while driving measurable business outcomes such as enrollment, engagement, and learner success. The Creative Director collaborates closely with Growth, Product, Enterprise, and Communications teams to translate business strategy into compelling creative solutions.

Responsibilities:
- Develop and articulate a cohesive creative vision aligned with brand promise and growth priorities.
- Lead the evolution and protection of visual identity systems across platforms and audiences.
- Champion AI-ready creative innovation for performance marketing and emerging discovery channels.
- Manage and mentor designers and creative partners to deliver high-quality, scalable work.
- Oversee campaigns, product storytelling, and lifecycle creative across digital and offline channels.
- Partner with senior leadership to align creative execution with strategic business objectives.

Requirements:
- Deep expertise in brand strategy, visual identity systems, and integrated marketing.
- Strong understanding of performance and conversion-focused creative.
- Experience leveraging AI-driven discovery and emerging creative technologies.
- Proven leadership and people management experience.
- Strong art direction and execution skills across design, video, and UX.
- Data-informed mindset with ability to evaluate creative impact on business outcomes.

Benefits:
- Comprehensive medical, dental, and vision coverage.
- Generous paid time off and sponsored volunteer opportunities.
- 401K with company match.
- Free access to online education programs.

This full-time remote leadership role requires both strategic vision and hands-on creative direction to drive growth and brand impact.