Senior Paid Media Manager

C.A. Fortune is a leading consumer brands agency providing sales, marketing, insights, and e-commerce solutions to better-for-you CPG brands. The Senior Paid Media Manager leads full-funnel paid media strategy and execution across social, search, display, and retail media channels. This role translates data into actionable insights, optimizes campaign performance, and drives measurable engagement and sales growth for client brands.

C.A. Fortune is seeking a Senior Paid Media Manager to lead strategic paid media initiatives for better-for-you CPG brands. This role drives engagement and revenue growth through full-funnel paid social, search, display, and retail media campaigns. The Senior Paid Media Manager combines data-driven insights with strategic leadership to ensure campaigns align with broader brand and omni-channel objectives while delivering measurable business outcomes.

Responsibilities:
- Lead full-funnel paid media strategy across social, search, display, and retail media channels.
- Oversee campaign setup, budget management, pacing, forecasting, and optimization.
- Develop audience targeting strategies using first-party, retailer, and third-party data.
- Manage day-to-day activation across platforms including Facebook, Instagram, TikTok, Pinterest, and Google Ads.
- Partner with creative and strategy teams to refine messaging and creative testing frameworks.
- Deliver performance reporting, insights, and optimization recommendations to clients.

Requirements:
- Experience working with CPG brands is mandatory.
- Proven expertise managing paid social, search, display, or retail media campaigns.
- Strong analytical skills with ability to translate data into strategic insights.
- Experience managing multiple client accounts with strong organizational skills.
- Working knowledge of Google Analytics, Google Ads, Google Tag Manager, and SEO.
- Strong communication skills for client reporting and cross-functional collaboration.

Benefits:
- Competitive salary range of 75,000–85,000 USD.
- Medical, dental, vision, and 401k with company match.
- Paid parental leave and volunteer days.
- Flexible remote work environment with summer hours.

This full-time remote role requires strategic thinking, media optimization expertise, and strong client communication skills.